Sarah Watts is an illustrator, art educator, and surface designer for Ruby Star Society. Growing up with limited means, Sarah leaned on her imagination—spending childhood days drawing, inventing, and making art out of nothing. By high school, she was selling posters and storefront paintings to help with family bills, and realized art could be her career.

After earning a degree in illustration from Ringling College, she began in children’s fashion before launching her first fabric collection with Blend Fabrics and becoming a founding designer at Cotton+Steel. Now with Ruby Star Society, she’s created dozens of collections rooted in storytelling and play, and has collaborated with over 35 companies, including Target, Hallmark, and Penguin Books.

Sarah also teaches Photoshop, surface design, and drawing to hundreds of students through her flagship course From Paint to Pattern and her sketchbook membership, Sketchbook Squad. She recently launched Craftedmoon, an eco-friendly stationery brand, made for crafty homebodies who love cats, creativity, and a little mischief.

When she’s not drawing, Sarah’s probably making someone laugh—she’s currently taking improv classes and sharing free art tips (and giggles) in her newsletter.